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Germantown, MD – March 5, 2008 - Convention
Strategy (CS) has launched a new expanded
RFID solution for association and corporate
trades shows. After a short pre-screening
process, the CS RFID Attendee Tracking
solution can now be implemented at meetings
and conferences - virtually for free. This
is a perfect solution for CEU/CME
accreditation tracking.
The new program works in conjunction with
the CS exhibit sales support center.
Working with the association, CS will
spearhead a sponsorship campaign to the
association’s contracted exhibitors for a
specific conference. The overall goal of
the campaign is to generate the required
amount of revenue to offset the cost of
implementing RFID within the conference.
Additionally, the CS support team will be
aware of the current inventory and will not
infringe on any current sponsor revenue.
“We are extremely excited about this newly
created program,” said Scott Ripkin, Vice
President and COO of Convention Strategy.
“Our trained sales staff will do the work
for you. Finding sponsorship dollars
sometime can be tough. By adding this
program, an association will not only be
increasing their sponsorship inventory, but
also receiving the priceless value of having
an RFID solution tracking their conference,”
Ripkin also added that, “The number one
objection to using RFID at a conference was
the cost. This solution eliminates that
roadblock.”
Many conferences already track attendees who
enter sessions by scanning bar codes or
swiping cards, RFID use allows people to
enter a room without delay or human
interaction. Ripkin said, “conference
attendees have started to accept it in much
the same way many use RFID to avoid having
to stop to pay a toll.”
By encoding a simple unique identifier on
the chip, an extensive amount of data
analysis and post-show reporting begins.
There
is no other personal information on the
chip. As an attendee enters a conference
session, the RFID receiver logs the
attendee’s unique data. The RFID system,
coupled
with what
the conference knows about the person
wearing the badge, provides valuable data to
the show organizer. The data will be used to
help with future conference planning, such
as optimizing sessions around the interests
of the conference attendees. |
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