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Germantown, MD -- April 21, 2005 --
Convention Strategy is pleased to announce
that it will be adding Avante International
Technology’s patented radio frequency
identification (RFID) attendee management
technology to its suite of convention and
meeting management services.
“We are extremely excited about this newly
created relationship,” said Robert Davis,
President of Convention Strategy. “We are
constantly looking for new ways to improve
and streamline the trade show attendee audit
process. By integrating RFID within our
meeting management process, we are able to
offer our customers advanced ways to capture
and record attendee data. The technology
overcomes the shortcomings of barcode and
magnetic stripe applications for lead
management and overall attendance tracking,”
Davis added.
It’s expected that within three years the
RFID label will be a prominently implemented
technology within the meetings industry.
The specific technology being marketed by
Convention Strategy utilizes a 13.56MHz
frequency, which produces a higher success
read-rate than a 915MHz frequency around
water and metal. An encoded computer chip
is adhered with flexible adhesive to the
back of attendee badges, and strategically
placed readers throughout a meeting space
read the badge’s information. But, having
hardware available is the simple part; the
difficult part is deciding upon and
acquiring the appropriate “middleware” to
translate the attendee data and compile
meaningful reports.
By coupling the Avante RFID technology with
Convention Strategy’s suite of meeting
management services, corporate and
association clients will now have the
ability to experience the benefits of using
RFID for exhibit lead retrieval, session
control access, continuing education unit
(CEU) tracking, cyber-cafe access, crowd
flow tracking, traffic pattern reporting,
post-show attendee demographic analysis, and
customized exhibitor fulfillment. |
About Convention
Strategy
Founded in 2003, Convention Strategy has
more than 10 years of experience in
marketing, sales and production, and is
dedicated to the creation of targeted and
industry leading technologies for meetings
and events. These technology-advanced
solutions provide new post-show reporting
capabilities, which allow for increased
booth sales and drive higher attendance at
events. For additional information, visit
www.conventionstrategy.com.
About
Avante International Technology
Avante started the development of a radio
frequency identification (RFID) tradeshow
lead retrieval system and attendee
management system in 1999 to overcome the
shortcomings of technologies and methods
being used at the time. The unique
functionality of the system permits
non-intrusive access and management of
seminars and special events make it ideal
for large tradeshows and meetings. Avante
has its roots in Smart Card access control
systems. |
