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09/15/2010 Convention Strategy announces a new client relationship with the Public Agency Risk Managers Association and will be offering lead retrieval services at the 2011 Annual Meeting

Germantown, MD – September 15, 2010 -- Convention Strategy, a leading provider of Registration, Housing, Lead Retrieval and Attendance Measurement solutions to the conference and exposition industries, is pleased to announce a new client partnership with Public Agency Risk Managers Association (PARMA).  Convention Strategy will provide Registration and Lead Retrieval services for the 2011 PARMA Annual Risk Management Conference  will be held February 6-9, 2011 in Anaheim, CA.

PARMA conducts an the Annual Conference each year for all of its member agencies. As the second largest public agency risk managers Conference in the United States , this 3 day event with workshops, exhibitors, and other special activities is conducted by nationally renowned experts in all areas of risk management and the insurance industry. PARMA encourages several representatives of each member agency to attend.

Reports show that up to 70% of sales leads captured at trade shows are not followed up on properly. This is mainly due to an ineffective lead management process, before, during and after the event. To receive the best return on investment and fully maximize  exhibiting sales opportunities, exhibitors need to track interest in their product or services. Convention Strategy provides all the tools that is necessary to attain the best possible investment from exhibiting.  Convention Strategy’s lead retrieval systems are fully mobile, battery powered, cordless sales management tools for complete lead management for any type of exhibition. The lead retrieval scanners can be individually customized for individual products or services and used to qualify potential customers during lead collection. This qualifying survey profile can encompass any questions and answers that are required from potential sales leads.

Public Agency Risk Managers Association (PARMA)
PARMA's mission is to provide a unique environment that promotes best practices, professional education, and strategies to manage a broad spectrum of risk.  PARMA's vision is the
empowerment of risk management practitioners through education, training and information exchange.  More information:

About Convention Strategy, Inc
Convention Strategy is guided by a management team with over 20 years experience in event management. The company is an innovative provider of measurement metric tools for meetings, conferences and events. Convention Strategy specializes in delivering integrated registration, housing, lead retrieval, attendance management and other event technology solutions to a wide range of clients.

For additional information, visit or call (301) 656-7521.


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