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Our relationship with Convention Strategy Group has saved us time and money in research and negotiation of our meeting contracts.   We recognize and appreciate their expertise in meeting management and negotiation, which results in favorable contracts for us. They are a true partner.

Vince S.,
Meeting & Market Planning Manager

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09/19/2008 CS supports Blue Cross Blue Shield Association with Near Field RFID Attendee Management services
Germantown, MD -- September 19, 2008 -- Convention Strategy, a leading provider of RFID solutions to the conference and exposition industries, is pleased to announce a new client relationship with Blue Cross Blue Shield Association (BCBS).  Convention Strategy will provide RFID Attendee Management services at the 2008 Fall Distinctively Blue Conference on October 5-7, 2008.

The Fall Distinctively Blue Conference is an excellent opportunity for you to meet key decision-makers and make important contacts in the Blues. By exhibiting, you can provide our attendees with an opportunity to preview your company's product and services. The participants will consist of Blue Cross and Blue Shield medical directors, pharmacy directors, clinical pharmacists, quality improvement professionals and other staff integral to a Blue Plan's medical and pharmacy management.

"We are thrilled to be providing this solution to Blue Cross Blue Shield ,” said Scott Ripkin, Directory of Technology.  “The CS team is excited for the opportunity to implement Near Field RFID attendee management to automate session tracking at such a prestigious event.”

Convention Strategy's RFID Attendee Management system will be seamless for 2008 attendees. The automatic identification method provides a high level of accuracy and security over traditional barcode systems and ensures attendees get the correct credits. Each attendee will have a radio frequency identification (RFID) tag in their badge holder that will allow BCBS to track participant attendance in the continuing education classes. As attendees walk into classrooms, CS Near Field SmartTouch equipment will record individual course attendance by each attendee touching their badges to the SmartTouch.

About Blue Cross Blue Shield Association
The Blue Cross and Blue Shield Association (BCBSA) is a national federation of 39 independent, community-based and locally operated Blue Cross and Blue Shield companies. For more than 70 years, the 39 Blue Cross and Blue Shield companies have provided millions of families with top-quality, affordable health insurance.
About Convention Strategy
Convention Strategy has more than 15 years of experience in marketing, sales and production, and is dedicated to the creation of targeted and industry leading technologies for meetings and events. These technology advanced solutions provide new post-show reporting capabilities, which allow for increased booth sales and drive higher attendance at events. 

For additional information, visit or call (301) 656-7521.


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