Germantown, MD – December 10, 2009 -- Convention Strategy, a leading provider of Registration,
Retrieval and Attendance Measurement solutions
to the conference and exposition industries,
is pleased to announce a new client
partnership with the the National
Cattlemen's Beef Association (NCBA). Convention
Strategy will provide RFID Exhibit Hall
Tracking and Lead Retrieval services at the
Cattle Industry Annual Convention & NCBA
Trade Show in San Antonio.
Convention will feature joint and individual
meetings by five industry organizations:
National Cattlemen's Beef Association,
Cattlemen's Beef Promotion & Research Board,
American National CattleWomen, Cattle-Fax
Strategy will implement a combination of
long and near field range RFID solutions.
By using RFID to track the exhibit hall,
NCBA will have the ability to have a "birds
eye" view of the actual foot traffic on the
exhibit hall floor.
"NCBA was interested in
keeping tabs on the attendees coming on and
off the exhibit hall floor,” said
Robert Davis, Director. “By using
RFID, we can report the real-time attendance
levels on the floor and provide NCBA with
the ability to pick random attendees on the
floor to receive special giveaways."