three key elements in data management that allow Event
Data Management (EDM) to work successfully at an event
Enabled sessions will provide accurate “real-time”
attendance reporting. Ability to monitor and record
daily attendance of 2nd
Day and 3rd Day Return onto an exhibit hall floor or a ticketed
All underlying data is compiled and coupled with
demographic attendee data.
A variety of reports can be produced to display
audited session attendance or what types of
attendees visited the exhibit floor as compared to
buying power and other demographics.
Return On Attendance
Clients have the ability to harness the Return On
Attendance (ROA) from RFID enabled events and
conferences. This powerful technology, when implemented
properly, will provide phenomenal results to show
management allowing detailed analysis of event trends.
Before RFID, these types of trends were only capable of
being examined through laborious merging of exhibit lead
retrieval data or manually extracting data through
seminar surveys. Events relying on this type of data
find the data to be inconsistent because both data
scenarios are constructed through voluntary actions from
CS recommends a five-year scalable plan for RFID use
within events, but clients will begin to see the
benefits of using ExpoDemand after the first year of
use. Whether it’s from evaluating speakers in relation
to an attendee’s demographics, or recording peak exhibit
hall attendee activity for future schedule enhancements,
clients will have access to invaluable data that will
help improve events for attendees and exhibitors alike.
more information click
here or call (301)656-7521.