product spotlight

RFID Attendee Tracking

exhibitor management | exhibitor invites

Trade show managers have tried, with varying degrees of success, to encourage their exhibitors to help drive attendee registration by inviting their customers and prospects to the show.

Some of the challenges:

• Exhibitor personnel are too busy

• Exhibitors don't want to pay to help market the show

• Exhibitors don't want to share their lists

• Tracking which exhibitors participate in the program

• Tacking how many attendees actually register

• Exhibitor email lists are not always maintained well

Exhibitor Invites makes it easy and free for exhibitors to share their lists with a third-party bonded email distribution service, and send out up to three nicely designed, customized invitations to their customers and prospects.

Show management will benefit from increased registration, increased "buzz" before the show, and exposure to attendee prospects that they may not be reaching through other methods.  Plus, the entire program is easier to track, and tracking information can be easily shared with participating exhibitors.

Here’s how it works:

1. The Exhibitor Invites design team, or Show Management’s design group, develop up to three HTML emails that include information about the benefits of attending the show, customized fields for each exhibitor (such as booth number, company logo, exhibitor-specific marketing message, etc.), and specific VIP codes that offer each attendee discounted or free registration.

2. Exhibitors log-in to a secure website and upload their logos and email distribution lists.

3. Exhibitors can “preview” the sample emails populated with their specific information, and then approve the emails and the delivery schedule.

Total estimated exhibitor time commitment on the web site: 20-30 minutes.

4. Show Management gets detailed transmission reports, including bounce rates, open rates, and click-through rates, which can easily be shared with each exhibitor.

5. The entire program is executed by a third-party bonded email distribution service with an impeccable reputation.  No exhibitor list will be rented, sold, or used for any other purpose, even by Show Management.
 

For more information click here or call (301)656-7521.