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Our relationship with Convention Strategy Group has saved us time and money in research and negotiation of our meeting contracts.   We recognize and appreciate their expertise in meeting management and negotiation, which results in favorable contracts for us. They are a true partner.

Vince S.,
Meeting & Market Planning Manager

Product Spotlight

RFID Attendance Tracking


mi RFID |  Return On Attendance

Show managers will be able to harness the Return On Attendance (ROA) from RFID enabled events and conferences.  This powerful technology, when implemented correctly, will provide phenomenal results to show management allowing detailed analysis of event trends. Click here to see how RFID attendee tracking can be implemented at your event.

Before RFID, tracking of attendee trends were only capable through laborious merging of exhibit lead retrieval data or manually extracting data through seminar surveys.  Events relying on this type of data find the data to be inconsistent because both data scenarios are constructed through voluntary actions from attendees.

Convention Strategy recommends a five-year scalable plan for RFID use within events, but clients will begin to see the benefits of using RFID after the first year of use. Whether it’s from evaluating speakers in relation to an attendee’s demographics, or recording peak exhibit hall attendee activity for future schedule enhancements, clients will have access to invaluable data that will help improve events for attendees and exhibitors alike.

For more information click here or call (301)656-7521.

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