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Show managers will be able to harness the
Return On Attendance (ROA) from RFID enabled events
and conferences. This powerful technology, when
implemented correctly, will provide phenomenal results to show
management allowing detailed analysis of event trends.
Click
here to
see how RFID attendee tracking can be implemented at
your event.
Before RFID, tracking of attendee trends were only capable
through laborious merging of exhibit lead
retrieval data or manually extracting data through
seminar surveys. Events relying on this type of data
find the data to be inconsistent because both data
scenarios are constructed through voluntary actions from
attendees.
Convention Strategy
recommends a five-year scalable plan for RFID use
within events, but clients will begin to see the
benefits of using RFID after the first year of
use. Whether it’s from evaluating speakers in relation
to an attendee’s demographics, or recording peak exhibit
hall attendee activity for future schedule enhancements,
clients will have access to invaluable data that will
help improve events for attendees and exhibitors alike.
For
more information click
here or call (301)656-7521. |
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